Agent Dashboard - Insight

The Insight section provides agents with detailed analytics about their listings' performance. It helps track how many people are viewing properties, which platforms and devices they use, and where the traffic is coming from. This data allows agents to better understand audience behavior and optimize their property marketing.

Details

The Insight dashboard includes:

• Views: Number of property views in the last 24 hours, 7 days, and 30 days.
• Unique Views: Number of unique visitors for the same time ranges.
• Visits Graph: A visual chart showing traffic trends over the selected period.
• Devices: Breakdown of views by device type (e.g., desktop, mobile, tablet).
• Top Platforms: Operating systems used by visitors (e.g., MacOS, Windows).
• Top Browsers: Browsers generating the most traffic (e.g., Chrome, Safari).
• Top Countries: Geographic location of your visitors.
• Referrals: External sources that directed visitors to the listings.

Practical Use

The Insight section helps agents:

• Identify the most effective channels and platforms for attracting clients.
• Spot trends in visitor activity to adjust property promotion strategies.
• Understand the audience profile (devices, browsers, countries) for better targeting.
• Measure the success of marketing campaigns by tracking referral traffic.

By analyzing this data, agents can refine their sales approach and maximize property visibility.

Note

The Insight section is not intended to replace professional analytics tools such as Google Analytics. It provides only a basic overview for reference. For in-depth analysis and advanced reporting, we recommend integrating third-party analytics solutions.